Season Pass Holder Loyalty Challenge
Thank You For Participating
Thank you for visiting us this summer and congratulations on winning some sweet prizes! The Season Pass Holder Loyalty Challenge has ended. You may redeem your prizes from September 12 - October 4. To view the prizes you unlocked check your point totals in the Hersheypark app by navigating to HPGO> Manage HPGO> Season Pass Loyalty Challenge.
Prize Levels
The points you earned from July 20 - September 7 unlock the Prizes below! Prize details and redemption information will be shared by September 11 to the email address(es) on file. Please note: Prize Levels 2, 4, and 6 will be loaded directly onto your Season Pass. Prize Levels 1, 3, 5, 7, and 8 will be emailed directly to Pass Holders who unlocked those Prizes.
Prize Levels |
Level 1: FREE Hersheypark Halloween Bring-a-Friend Ticket Earn 10,000 Points for a FREE Bring-A-Friend Ticket to use during Hersheypark HalloweenTM. Available starting September 12. Ticket valid through October 4, 2026. *Valid any public Hersheypark operating day from September 12 - October 4, 2026. |
Level 2: 30% Discount at Hersheypark Supply Co. Earn 30,000 Points to unlock a one-time 30% discount on your full purchase of $50 or more at Hersheypark Supply Co. Available to redeem September 12 - October 4, 2026. *Valid any day from September 12 - October 4, 2026. |
Level 3: FREE 30-Minute Timeplay Card at Overlook Arcade Earn 50,000 Points to get a FREE 30-minute Timeplay card valid at OverlookSM Arcade. Available to redeem September 12 - October 4, 2026. *Valid any public Hersheypark operating day from September 12 - October 4, 2026. Timeplay card is valid only on select games at Overlook Arcade, and play does not award points for redeeming arcade prizes. |
Level 4: Choice of 1 Hersheypark Halloween Tasting Pass Item Earn 75,000 Points to enjoy 1 FREE item from the 2026 Hersheypark Halloween℠ Tasting Pass offerings. Available to redeem September 12 - October 4, 2026. *Valid any public Hersheypark operating day during regular operating hours from September 12 - October 4, 2026. |
Level 5: Discounted Hershey Bears Ticket Earn 100,000 Points to unlock an exclusive offer for discounted tickets to select Hershey Bears® games at GIANT CenterSM in October. |
Level 6: FREE Appetizer at The Chocolatier Earn 150,000 Points to get 1 FREE appetizer at The Chocolatier Restaurant, Bar + Patio. *Valid any Monday - Thursday from September 14 - October 1, 2026. Excludes Ferris Wheel℠ Sampler. |
Level 7: FREE Fast Track Earn 200,000 Points to receive an All Day Fast TrackTM voucher to skip the regular line with one use on each participating attraction! Available to redeem September 12 - October 4, 2026. *Valid any Hersheypark operating day from September 12 - October 4, 2026. Participating attractions include Candymonium®, Skyrush®, Wildcat’s Revenge®, Great Bear®, Lightning Racer®, Hershey Triple Tower®, TrailblazerSM, and Twizzlers Twisted GravityTM. Fast Track allows one use for each eligible attraction. |
Level 8: Invite To A Behind-The-Scenes Dark Nights Tour Earn 250,000 Points to receive an exclusive invitation to a behind-the-scenes tour of a Dark Nights™ attraction. *Date and details of exclusive tour will be shared closer to the end of the Season Pass Holder Loyalty Challenge. |
Level 9: Chance to Win a 2027 Giant Size Season Pass Earn 300,000 Points and be entered for a chance to win a 2027 Giant Size Season Pass! |
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE QUALIFYING PARTICIPANTS’ CHANCES OF WINNING.
Track Your Points
Track points, completed challenges, and unlocked prize levels through your HPGOSM Account on the Hersheypark App!
FAQ’s
Subject to Season Pass Holder Loyalty Challenge Terms and Conditions, individuals who have a valid 2026 Hersheypark Season Pass of value, including Bite Size, Full Size, King Size, and Giant Size Season Pass Holders are eligible to participate. Pre-K Season Pass Holders and Summer Fun Card Holders are not eligible to participate.
Simply visit Hersheypark to earn points! The initial valid scan of your Season Pass(es) to enter the Park is all that is needed to earn points and complete Challenges. Points can be tracked via your HPGO account in the Hersheypark app.
Make sure your HPGO account is set up in the Hersheypark app before the Loyalty Challenge begins! Easily track points, completed challenges, and unlocked levels, all conveniently from your phone. Please download the Hersheypark app and tap HPGO account. You can then create your account and link to your Season Pass ID. Please note this is different from your Season Pass Portal, but you can use the same email and password. An HPGO account is also how you can create a Digital Season Pass and add it to your mobile wallet. Please see our setup guide.
Participants will be notified that they have received a prize via the email address associated with the applicable Season Pass(es). Hersheypark must have a valid email address for Loyalty Challenge participants. Details about earned points and prizes will be sent via email to the email address associated with the applicable Season Pass(es) starting on or about September 11, 2026. To provide a different email address to be used in connection with a particular Season Pass, please visit Ticketing Services located near the main entrance to Hersheypark or call (717) 534-3900. The information provided will only be used for the purposes of the Loyalty Challenge and as otherwise expressly agreed to by participants, subject to HE&R’s privacy policy.
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